Templates

Templates to help buying and selling WordPress businesses.

Letter of Intent (LOI)

Present your offer to the seller, get it signed and start the sale process.

Coming soon

Contract between buyer and seller outlining the terms of the sale.

Coming soon

Get the help you need for buying and selling WordPress businesses

WordPress plugin business financials explained: revenue, ARR, profit and renewals, what buyers check, and the mistakes that slow a sale down.

Iain Poulson

November 7, 2026

How long does it take to sell a WordPress plugin? A realistic timeline from listing to handover, what slows a sale, and what to do if it goes quiet.

Iain Poulson

November 7, 2026

How to buy a WordPress plugin business: what to check on the listing, what to ask the seller, and how the deal and handover work.

Iain Poulson

November 7, 2026

Where to sell WordPress plugins: your own site, Freemius, CodeCanyon or WooCommerce.com, and how to sell the plugin itself when you’re ready.

Iain Poulson

October 5, 2026

WordPress plugin valuation explained: the multiples plugin businesses sell for, what moves the price, and how we set asking prices at FlipWP.

Alex Denning

Updated October 5, 2026

How to sell your WordPress business: a realistic price, where to list, what buyers check, and handing over wordpress.org, licences and payments.

Alex Denning

Updated October 5, 2026

All the latest news about FlipWP.

We’ve been busy improving FlipWP over the past few weeks. Here are the highlights – all live now.

Iain Poulson

April 3, 2026

FlipWP is launching to buyers today, and we’re now accepting buyer membership signups. We’ll be live with listings the week of June 28th.

Alex Denning

June 15, 2021